An advertising experiment

Sunset and pampas grass

reflected in my living-room window

My next big step in publicizing When Pigs Fly will be a large emailing by iUniverse. They'll write and send out 500,000 solicitations to people who have opted to receive them (no spam!) for a small fraction of a penny apiece. The sales percentage is a big unknown, of course, but a 1 percent return would be a handsome success and about one-fortieth of that would cover my costs. If this works well I'll naturally keep advertising and will extend the effort to Getting Lucky as well.

Meanwhile, I will continue the no-cost emailing of press releases in batches of a dozen or so, several times a week. It's labor-intensive to collect the email addresses, but my marketing effort will be mostly on line. As much as I love to travel, I am not especially interested in traveling on a book tour.