Market your e-book!

Recently, Amazon announced a program called KDP Select, which seemed like a promising idea. They asked for a 90-day renewable exclusive on distribution, and in exchange people can borrow my enrolled titles through Amazon Prime. Each borrow earns a proportional slice of a nice-sized pot that changes monthly. Also, writers are allowed to offer each enrolled title for free for up to five days. That sounds like a good marketing tool.

Some of my friends have legitimate concerns about this. Amazon has become so dominant, and writers are leery of being part of a behemoth that wants to take over the book world. I had similar feelings about Walmart until after settling into a new town, Walmart consistently offered the best deals on food and sundries for average people. So dealing with them is in my interest, and it's the same now with Amazon. They may deserve whatever labels we want to tag them with, but dealing with them is in my interest.

Combine that with Twitter, a free and easy social networking site, and you have a marketing combination that works better than anything else I've tried so far. My first promotion resulted in over 20,000 free downloads of When Pigs Fly, followed by a significant amount of paid sales. Without getting into numbers, I can say the results are great.

If you're an author looking for a way to market your ebooks, do yourself a favor and try this. If you don't want to deal with Amazon, perhaps you can try Smashwords. I have no experience with them, but friends have only good things to say. Either way you'll need to do your own proselytizing, and for that Twitter seems like a darned good tool.

The great e-book giveaway!

Left to right: serious, funny, noir

Here's a great offer for e-book readers: Leave a comment with your email address on this post, and I will send you a free ebook for your Kindle, Nook, or iBook! You may choose from When Pigs Fly, Getting Lucky, or Little Mountain.

My hope is that you will enjoy the freebie enough to post an honest Amazon review, but you are under no obligation.

C is for Creating your own ebook

You can pay someone from $50 to $150 to format your book for Kindle, or you can do it yourself. All you need is time, patience, and free software. The following is a general outline of the steps to take, and doesn't cover every specific. (The same or similar method may work for the Nook, but I didn't try that yet.)

The tools I used are:
--Microsoft Word (or you can use OpenOffice, free from openoffice.org)
--Mobipocket Creator
--Mobipocket Reader

Both Mobipocket applications are free and downloadable from mobipocket.com:






1. Open your document file in Word or OpenOffice.
2. If you haven't finished all of your edits, finish them before proceeding.
3. Save your file in .doc format (not .docx or .rtf) with a new name. Leave your original file unchanged.
4. Make the following changes to your document:
     A. Use only a standard font such as Times New Roman.
     B.  Use tabs for paragraph indents.
     C.  Use an extra line break between scenes.
     D.  Put a page break at the end of each chapter.
     E.  Delete all headers and footers, including page numbers.
     F.  Replace em dashes with double hyphens, because em dashes don't display properly.
     G.  Get rid of any unusual formatting.
5. Save your file in filtered html format. (Filtered html allows you to create a web page that is still editable as a Word file, though with limited functionality.)
6. Upload the file to Mobipocket Creator.
7. Upload a cover image to Mobipocket Creator.
8. Click the Build button.
9. View the completed file using Mobipocket Reader.
10. Go to dtp.amazon.com and sign in to your Amazon account, then follow their instructions.

ebook ups and downs

A while back, iUniverse approached me with an offer to turn my novels into ebooks in the epub format for an introductory price of $79. After some dithering, I said yes to creating an ebook for When Pigs Fly about three weeks ago. If it worked out well, I thought, I would go back to do other titles.

Well, I followed up yesterday and learned that they'd forgotten to place my order. So today they've corrected that, and their rep saw that I got the service for free. Meanwhile, the price for future ebooks has gone up from $79 to $249. Yikes! Now I am strongly tempted to just figure out how to do it myself. The ebook won't be ready for about another six weeks.

So it's a good news-bad news deal with iUniverse. On the one hand, they have always treated me fairly and honorably. On the other, they have not overwhelmed me with their competence.