Being fundamentally a cheapskate, I'd thought to bypass paid advertising for When Pigs Fly and Getting Lucky and see how far I could get with my own online efforts. As it turns out, that hasn't been very far. So Ifinally agreed to spend $349 through iUniverse on an email marketing campaign for When Pigs Fly, which includes sending out a half million emails over a two-week span. Not long ago, I saw that the book's ranking had sunk to 1,880,000. Could it go any lower? It did, down to 2,178,615.
Today iUniverse notified me that the first emails went out yesterday, so I checked my Amazon ranking again. It was 350,579, so something good is happening. Here is the ad: