Thursday, September 17, 2009

Email promotion for When Pigs Fly

Being fundamentally a cheapskate, I'd thought to bypass paid advertising for When Pigs Fly and Getting Lucky and see how far I could get with my own online efforts. As it turns out, that hasn't been very far. So Ifinally agreed to spend $349 through iUniverse on an email marketing campaign for When Pigs Fly, which includes sending out a half million emails over a two-week span. Not long ago, I saw that the book's ranking had sunk to 1,880,000. Could it go any lower? It did, down to 2,178,615.

Today iUniverse notified me that the first emails went out yesterday, so I checked my Amazon ranking again. It was 350,579, so something good is happening. Here is the ad:



9 comments:

L. Diane Wolfe said...

That's great that you can track some success!

Jane Kennedy Sutton said...

I guess there's a lot to be said about the power of advertising! I hope the campaign continues to be a success.

Anonymous said...

Bob,
Now that it's been a couple of months, how you would just the effectiveness of the email campaign on iUniverse? Was it worth it? I'm a fellow author on iUniverse and I'm trying to decide where best to spend my marketing $$$.

Thanks!
Elaine

Anonymous said...

Oops. That was supposed to be "judge."

Bob Sanchez said...

Hi Elaine,
Just before the email campaign my Amazon ranking was about 2,000,000, give or take a few hundred thou. The ranking improved briefly but soon slid back. Now it's back at 2,000,000 again.

Amazon ranking is not a direct indicator of unit sales, and I don't know that number. iUniverse marketing people are careful not to make promises, but they did tell me later that people have to hear about your book multiple times. That's possibly true, but they're only suggesting that the author spend more money.

By itself, I don't think the mass mailing is worth the money.

Anonymous said...

Thanks, Bob. That's pretty much what I thought. I did pay to upgrade it to an eBook and to the format for the Kindle and Sony Readers. The fee was much smaller and I'm hearing that Kindle books are selling. I'm planning to re-market it based on it being available in the newer formats.

Thanks for getting back to me so quickly!

Anonymous said...

gaming machine manufacturer 班服 熱轉印 團體服訂做 gaming machine 大陸直航 新竹餐廳 下午茶賣車 賓士 lexus 紙袋印刷 會場設計 貸款 票貼 二胎 包裝紙盒 融資 工商融資 支票貼現 借款 法律事務所 馬桶不通 food forming patty machine boiling machine 化妝品包 裝 紙盒 雷射溶脂 直航機票 養生茶 招牌 led招牌 招牌製作 美國月子中心 彌月 離婚 獸醫院 寵物住宿 白內障 心絲蟲 腎衰竭 狗皮膚病 RF PCB Rigid-Flex PCB 動物醫院 洗鞋店 加盟 洗鞋 洗包包

Anonymous said...

洗鞋加盟 酒店式公寓 旅行社 slot machine manufacturer 杭州旅遊 北京自由行 上海自由行 旅遊網 律師 台北民宿 手提紙袋 紙袋工廠 包裝紙袋 手提袋 包裝盒 股票教學 股市分析 股市億萬贏家 股票軟體 股票行情 ferrari breading machine vegetable machine 太陽能熱水器 中華湯包 菱型網 不鏽鋼 壯陽 成人用品 春藥 壯陽藥品 持久 手工水餃 中華湯包 mini usb 催情 增大 模具廠 104法拍網 信義房屋 房屋買賣 塑膠射出成型 iso認證 iso 團體旅遊 簽證 保養 美國月子中心 slot game machine slot machine cabinet 便宜機票 展場設計 二手車 中古車 Bmw 中古車買賣 汽車借款

Anonymous said...

月子中心 seo 關鍵字廣告 關鍵字 關鍵字行銷 今日金價 網路行銷 通姦 徵信社 外遇 桃園房屋仲介 桃園房屋買賣 桃園房屋 醫學美容診所 淨膚雷射 雷射溶脂 飛梭雷射 微晶瓷 植髮 團體服 團體服訂做 抽化糞池 抽水肥 水管不通 洗水塔 自由行 訂房 雄獅旅遊 汽車美容 汽車美容 三久太陽能 黃金價格查詢 貸款 信用貸款 微晶瓷 3D飛梭雷射 淨膚雷射 汽車借款 汽車貸款 徵信 徵信社 膠框 創業 加盟 早餐店加盟 meat processing equipment food processing mixers 化糞池 通馬桶 導光板 衝孔網 藥盒 金價查詢 月子餐 月子中心 坐月子餐