Wednesday, February 25, 2009

On the radio

Yesterday another writer and I were guests on "Exploring New Mexico" on KSNM radio here in Las Cruces, talking about our participation in the upcoming "For the Love of Lit" event this Saturday. They asked questions about When Pigs Fly, so that's nice publicity. The effect of exposure like this is hard to quantify, though. A friend and I were chatting today about the efficacy of advertising, and I think a given ad or appearance may not always be what sells books so much as the cumulative exposure over time. At some point a person may think "Gosh, I keep hearing about that book—maybe I should try it."

Hmm, I wonder if they'd let me link to a podcast of the show? I'll check.

Today iUniverse sent revised cover and interior proofs of Getting Lucky, which I promptly approved. So the production cycle grinds along—oops, I mean it races forward.


Krista said...

I think you're right about cumulative exposure. As I recall from my marketing class, the rule of thumb was that people need to encounter a product 7 different times before they take action.

Anonymous said...

I agree with the sustained exposure, consistent over time, eventually leads to steady sales. I've seen it work with my books.

Here's to you getting lucky with "Getting Lucky."

Then again, if we're right, it's not so much luck as doing the work, right? (smile)

L. Diane Wolfe said...

It does seem to be continual exposure rather than one key moment. I've read a lot of research that says that radio doesn't do a lot for a book, but we keep doing them anyway!

L. Diane Wolfe

Jane Kennedy Sutton said...

I think book sales depend on getting your name and book title out there as much as possible - and a radio interview is a great way to do just that. Congratualtions!

Jane Kennedy Sutton
Author of The Ride