Yesterday another writer and I were guests on "Exploring New Mexico" on KSNM radio here in Las Cruces, talking about our participation in the upcoming "For the Love of Lit" event this Saturday. They asked questions about When Pigs Fly, so that's nice publicity. The effect of exposure like this is hard to quantify, though. A friend and I were chatting today about the efficacy of advertising, and I think a given ad or appearance may not always be what sells books so much as the cumulative exposure over time. At some point a person may think "Gosh, I keep hearing about that book—maybe I should try it."
Hmm, I wonder if they'd let me link to a podcast of the show? I'll check.
Today iUniverse sent revised cover and interior proofs of Getting Lucky, which I promptly approved. So the production cycle grinds along—oops, I mean it races forward.