Market your e-book!

Recently, Amazon announced a program called KDP Select, which seemed like a promising idea. They asked for a 90-day renewable exclusive on distribution, and in exchange people can borrow my enrolled titles through Amazon Prime. Each borrow earns a proportional slice of a nice-sized pot that changes monthly. Also, writers are allowed to offer each enrolled title for free for up to five days. That sounds like a good marketing tool.

Some of my friends have legitimate concerns about this. Amazon has become so dominant, and writers are leery of being part of a behemoth that wants to take over the book world. I had similar feelings about Walmart until after settling into a new town, Walmart consistently offered the best deals on food and sundries for average people. So dealing with them is in my interest, and it's the same now with Amazon. They may deserve whatever labels we want to tag them with, but dealing with them is in my interest.

Combine that with Twitter, a free and easy social networking site, and you have a marketing combination that works better than anything else I've tried so far. My first promotion resulted in over 20,000 free downloads of When Pigs Fly, followed by a significant amount of paid sales. Without getting into numbers, I can say the results are great.

If you're an author looking for a way to market your ebooks, do yourself a favor and try this. If you don't want to deal with Amazon, perhaps you can try Smashwords. I have no experience with them, but friends have only good things to say. Either way you'll need to do your own proselytizing, and for that Twitter seems like a darned good tool.

Ten Tips to Make Your Manuscript Shine

We self-publishers fight a lonely battle, finding readers for our wit and wisdom. We write alone, and now we sell alone and search for ways to market our work. How do we entice readers to open their wallets?

Those questions are often premature. Before asking how you're going to cope with all those book orders, you need to make sure you have a quality product. So here are ten tips to make your book, fiction or non-fiction, the best it can be.

#1 Use a spell-checker, but only as a first line of defense. Then you look for misspellings the spell-checker won't catch, such as then/than, to/too/two, tail/tale, or its/it's.

#2 Read your manuscript critically, as though you weren't the author. Some things to check include complete chapters, well-organized paragraphs, complete sentences, and accurate punctuation.

#3 Be consistent. If you capitalize a word once in the text, chances are you always want to capitalize it. Decide whether you want one space or two at the end of a sentence, and stick with it. Never change your font or type size without good reason. If your work consists of more than one file, be sure that every file is formatted identically.

#4 Get honest, competent critiques. Leave your mother and spouse alone; your family has better things to do than fawn over your work. Avoid critiques from anyone who has an emotional stake in making you happy, because that isn't what you need. The Internet Writing Workshop (http://internetwritingworkshop.org) is an excellent source of constructive, informed criticism.

#5 Use your judgment. Even good critiquers may give you conflicting advice. Remember that it's your project, so the final decision is always yours.

#6 Refer to a style manual such as the Chicago Manual of Style, which is the most widely accepted guide for standard writing.

#7 Make a style sheet. A novel or other large manuscript can involve lots of small stylistic decisions by the author. Keep a pad of paper with a running list things you don't want to have to keep looking up. For example, a cartoon I liked showed a bank robber writing a note and asking the teller, "Is holdup one word or two?" Think of words you often misspell or don't know how to capitalize, and write them correctly on the list.

#8 Follow your publisher's guidelines religiously even if they don't insist.

#9 Repeat tip #2.

#10 Review the publisher's proof carefully. When you receive the publisher's proof isn't the time to look for typos; you should have done that already. At this stage, the publisher may even charge you if you fix many of your own mistakes at this stage. Instead, look for their errors. Are illustrations in their proper places? Are pages and chapters numbered properly? Look at every page's overall appearance. Is each one properly aligned? Is any text missing?

If you follow these simple (but not always easy) tips, I can't guarantee best-sellerdom for your book, but I can promise you this: Your book will be far superior to the vast majority of self-published books. You will have a quality product.

This article first appeared in Ezine Articles in 2007.

S is for Self-publishing

S could be for so many things, of course, such as syringe-feeding George, one of my handsome Bengal cats. The poor guy has been through a lot lately and faces an uncertain future, but for now he's perked up considerably after a few days of force-feeding by his owners. But more on my feline pal in another post.

So much has already been said about self-publishing. Whatever its merits, the practice is certainly shifting the publishing dynamic by weakening traditional publishers and booksellers and devaluing the literary market. Agents have served as gatekeepers by screening out work that's unready or even unreadable, so what does reach traditional publishers meets certain standards.

Today, all you need is a computer, an Internet connection, and a word processor, and you too can be an author. Standards? Who needs 'em?

It's not that simple, of course. The standards are still out there, but if you self-publish there's no one to hold  you to them. More than once I've heard people say they'd self-publish first, then get the story "picked up" by an agent or publisher, who would clean up any problems with the manuscript.

Um, no. Not on this planet.

So as one who has three self-published books (after having three agents and no traditional publishers), I'd like to offer an incomplete, unordered list of tips to potential self-publishing authors:

1. Don't hurry your work. If it's worth doing, it's worth doing right. And no matter how inspired you feel, your words are not gold. Be willing to revise.

2. Write because you love to write. Don't write to get rich. With the former, you'll generally be happy; with the latter, you'll generally be disappointed. (I know, J. A. Konrath is an exception, but your name isn't Konrath, is it?)

3. Get objective critiques. Don't ask for comments from your parents, sibs, spouse, lover, or anyone else who has an emotional stake in making you happy. That gets dicey.

4. Read the masters in your genre. Observe how they handle dialogue, description, transitions. Analyze their plots.

Oh, wait...that advice applies to writing in general, doesn't it? Yeah, it does. You have to be your own gatekeeper. In other posts I'll offer more specifics; meanwhile, if you stick to these basics, your self-published book will be superior to 90 percent of the self-pubbed stuff out there.

Self-Publishing with Amazon's CreateSpace

Yesterday, CreateSpace emailed me to say that they've shipped the proof copy of my new murder mystery, Little Mountain. The uploading process wasn't too difficult, although it's nitpicky work. Of course you can hire them to do all or part of the job, but that just seemed like an unnecessary expense. They don't have layout guidelines per se, but they do provide templates. Each size layout has its own set of templates--my book, for example, will be 6" x 9", so I first downloaded the appropriate text template. All the margins and font styles and sizes are preset, so you can copy your contents and past it into the template.

Easy, huh? Well, yes and no. Be sure to copy only your text, not your document formatting (don't copy the very last spot in your document, and you should be okay). Then your margins will be fine, but you may have to tweak your font as well as headers and footers to make sure everything is consistent. You may want to justify your text, too. There is a table of contents section that you can simply delete if you don't need it. As with any templates, you can adjust it to suit yourself. Just leave the margins alone.

The cover upload is a separate task. I uploaded the text and then went to work on the cover. Their template is set up for Photoshop users, but if you use something different, you should have no problem. For example, I use Paint Shop Pro X. If you get something wrong, which happened to me on my first two tries, CreateSpace simply rejects your submission with an explanation of the problem. For example, your images must be at least 300 dpi and must fit properly. If there is text too close to the edge, you'll be told to fix it, and there are other details to watch for.

The exact cover template they give you depends on your page count, because that determines the spine width. Then it all has to fit within the specified borders. It's a little tricky, but not difficult. Just be patient, and don't panic if you don't get it right the first time.

I've skipped over a lot of details, but you'll see them for yourself on the CreateSpace website. One last detail you'll need, though. The files you upload have to be in PDF format, and they don't tell you how to do it. Luckily, it's really easy. The PDF Converter website is one of several that will convert your files for free. It's what I used, and it works perfectly.

If you have any questions, please post a comment, and I will do my best to answer helpfully.

Ebook survey: What would you pay?

I've read lots of opinions about how to price self-published ebooks. Some have said pricing at $9.99 suggests that it's a quality product and that charging only $0.99 suggests the opposite--that in fact the author doesn't value his or her own product very much. Try 4.99 or 2.99 or ... Yet others have said they think most people will risk a buck on anything.

So let's phrase the question differently, because I am about to publish a book and make it available on Kindle. Assuming you don't know my work but you are at least mildly intrigued by my book, a full-length murder mystery, what would you pay for a self-published ebook by an unknown author?

I'd appreciate your comments on this post. Again, tell me what you personally would do.

And thank you. This will help me a lot in pricing correctly.

A self-publisher's progress

Today I submitted a 64-page chapbook to CreateSpace on behalf of Mesilla Valley Writers (MVW), which is here in New Mexico. It's my first such endeavor, and writers considering self-publishing might want to see how it goes. I'll be publishing a second chapbook very soon, and if all goes smoothly, a novel in the fall.

In previous years, MVW has published using a local print shop. We'd print a set number for a set price, and would always have unsold copies languishing in someone's garage. We decided to experiment with an online company this year because we avoid the upfront printing costs and we can buy exactly the quantity we want.

My first inclination was to go with Lulu.com, but they have an 84-page minimum; neither this chapbook nor the next one will meet that criterion. CreateSpace doesn't have that requirement, and their association with Amazon gave me the confidence to try them.

My software includes Word 2007 and Corel Paint Shop Pro X. No doubt other software would do just as well. Formatting the layout and page size in Word was straightforward, just changing it to the 6" x 9" dimensions planned for the book. The page count has to be a multiple of four for any printed book, so I arranged my material and illustrations accordingly. Of course, a few blank pages at the end would be no problem, but you do need to plan for it.

With CreateSpace and probably other such outfits, you have to upload your book in two separate PDFs, one for the contents and one for the cover. Word 2007 allows you to create a PDF of a word processing file, which you can then look at in Adobe. (If you don't have it, download the free Adobe 9 reader. You'll need it.) This is a good time to inspect the entire file for any formatting errors. Then you can upload the PDF to CreateSpace on their website. It's quite straightforward--you get a template into which you upload the file.

After that, I turned to the cover, which was a little more intimidating for me. My front cover graphic had to be 300 dpi and sized at 6 x 9. This was a little tricky getting just right, but mainly because of my inexperience. But it wasn't too bad. The CreateSpace instructions said to export the graphic into PDF. The trouble was, I couldn't see a way to do that using Paint Shop Pro. Maybe I just missed something.

But no matter. A number of free PDF-creating tools exist on the Web. I used

http://www.freepdfconvert.com/, which worked beautifully. I just uploaded my graphic, and got a PDF in return. Very nice. Then it was a matter of uploading that into the cover template. You'll also need to create a back cover and the spine, which of course varies in thickness by page count. They

have a book tour video that shows the process. This is what took me the most time in the submission process, because it requires close attention to detail--and for me, a bit of trial and error. Here is the result:

That red border is not part of the cover; it's the trim area. Anything extending into the trim area will not be part of the cover. The yellow rectangle on the back cover is an area reserved for the ISBN, which CreateSpace puts in automatically.

And wouldn't you know it? After submitting, I realized I needed to make a small change in text. It turns out that all you have to do is resubmit the corrected file.

I'll post more about my experiences as time goes on. Hopefully, they may help someone.

A book unfit for review?

A book reviewer I know recently refused to review a self-published book on the grounds that it was so sloppily written and edited. The book review editor tactfully explained to the author that the reviewer preferred not reviewing it at all to writing a scathing review.

The author blithely responded that since his manuscript had been edited by an English teacher and a grammar-checking program, he felt perfectly comfortable with the book the way it was, and that the reviewer must simply be judging by her own unique standards that were of no concern to the author.

I haven't seen the book in question, but it's hard to imagine a writer with such a cavalier attitude having any success.

Self-Publishing—Ten Great Tips to Make Your Book Shine

Zilker Botanical Gardens, Austin, Texas

We self-publishers fight a lonely battle, finding readers for our wit and wisdom. We write alone, and now we sell alone and search for ways to market our work. How do we entice readers to open their wallets?

Those questions are often premature. Before asking how you’re going to cope with all those book orders, you need to make sure you have a quality product. So here are ten tips to make your book, fiction or non-fiction, the best it can be.

#1 Use a spell-checker, but only as a first line of defense. Then you look for misspellings the spell-checker won’t catch, such as then/than, to/too/two, tail/tale, or its/it’s.

#2 Read your manuscript critically, as though you weren’t the author. Some things to check include complete chapters, well-organized paragraphs, complete sentences, and accurate punctuation.

#3 Be consistent. If you capitalize a word once in the text, chances are you always want to capitalize it. Decide whether you want one space or two at the end of a sentence, and stick with it. Never change your font or type size without good reason. If your work consists of more than one file, be sure that every file is formatted identically.

#4 Get honest, competent critiques. Leave your mother and spouse alone; your family has better things to do than fawn over your work. Avoid critiques from anyone who has an emotional stake in making you happy, because that isn’t what you need. The Internet Writing Workshop (http://internetwritingworkshop.org) is an excellent source of constructive, informed criticism.

#5 Use your judgment. Even good critiquers may give you conflicting advice. Remember that it’s your project, so the final decision is always yours.

#6 Refer to a style manual such as the Chicago Manual of Style, which is the most widely accepted guide for standard writing.

#7 Make a style sheet. A novel or other large manuscript can involve lots of small stylistic decisions by the author. Keep a pad of paper with a running list things you don’t want to have to keep looking up. For example, a cartoon I liked showed a bank robber writing a note and asking the teller, “Is holdup one word or two?” Think of words you often misspell or don’t know how to capitalize, and write them correctly on the list.

#8 Follow your publisher’s guidelines religiously even if they don’t insist.

#9 Repeat tip #2.

#10 Review the publisher’s proof carefully. When you receive the publisher’s proof isn’t the time to look for typos; you should have done that already. At this stage, the publisher may even charge you if you fix many of your own mistakes at this stage. Instead, look for their errors. Are illustrations in their proper places? Are pages and chapters numbered properly? Look at every page’s overall appearance. Is each one properly aligned? Is any text missing?

If you follow these simple (but not always easy) tips, I can’t guarantee best-sellerdom for your book, but I can promise you this: Your book will be far superior to the vast majority of self-published books. You will have a quality product.